LONDON–(BUSINESS WIRE)–Big Green Smile, a leading European online retailer of sustainable household goods and natural and organic personal care products, today announces a significant investment from the Future Business Partnership. The investment will allow the company to accelerate its growth plans across Western Europe, championing more conscious consumerism.
Big Green Smile has grown significantly over the past few years as consumers demand more transparency about the products they buy and the retailers they buy them from. With strict product listing criteria, Big Green Smile customers can shop with confidence for more sustainable choices, including product refills, vegan and plastic-free products.
The Future Business Partnership, the first European impact investment fund specializing in consumption, was created to help companies achieve their growth ambitions while enabling them to strengthen their social and environmental leadership. Today’s investment in Big Green Smile is emblematic of the Future Business Partnership’s strategy to partner with companies and teams that put people and the planet at the heart of everything they do. They are committed to supporting Big Green Smile in its mission to achieve a more environmentally friendly retail future.
Commenting on investment and future growth plans, Big Green Smile Co-Founder and CEO Ben Wigley said, “This transaction is huge for our business as we look to continue our growth journey. We are extremely excited to be working with a leading impact investor who shares our vision and is committed to taking Big Green Smile to the next level. We believe sustainability is the only future for consumerism, and as we seek to expand our market leadership position and maintain our standards of excellence, it’s fantastic to have a partner on board who not only shares our values, but is driven to ensure progress in sustainability is always at the top of the agenda.
Vish Srivastava, co-manager at The Future Business Partnership, said: “Making a sustainable choice is often difficult, but Big Green Smile’s expert curation makes it simple and easy for consumers to transition to more sustainable choices in their homes and in their surroundings. their daily life. The Future Business Partnership is delighted to support the Big Green Smile team in growing their operations across Europe and their positive social and environmental impact, by providing them with our capital, our network of specialists and our continued support in the pursuit of sustainability.
Big Green Smile was advised by finnCap Cavendish.