Business partnership aims to encourage kids to be more active


A sports coaching company in Shropshire has teamed up with a county trampoline park for a partnership it hopes will encourage children to be more active.

Gavin Cowan, Managing Director of Crossbar Education in Sport, and Carrie Lewis, Customer Sales Manager for Jump In Trampoline Park in Shrewsbury

Crossbar Education in Sport plans to work closely with Jump In in Shrewsbury to provide young people in Shropshire with additional fun opportunities to exercise.

The two companies will promote each other’s activities, offering discounts and special offers, as they seek to inspire children to live more active lives.

Crossbar teaches sport in the curriculum of a number of primary schools in the county and operates popular holiday clubs for children.

Based at the Lilleshall National Sports Centre, they also run educational programs for young people and offer internships.

Jump In opened its Shrewsbury trampoline park in Henley Way in 2017.

Gavin Cowan, Managing Director of Crossbar, said: “The partnership is all about trying to get kids active.

“We partnered with Jump In because we want people to be more aware of the activities on offer.

“Shropshire is a great place to explore and enjoy outdoor activities, but it’s important that great indoor facilities like Jump In are used all year round by the local community.

“From Crossbar’s point of view, we want to offer something different to the children who like to frequent our holiday clubs.

“They spend time with us when kept active with sports and games, as well as enjoying the performing arts and also arts and crafts.

“But we also want them to visit Jump In and experience the benefits it has by having fun and getting them moving.

“As part of our Crossbar Holiday Clubs, we will be giving information about Jump In, including details of offers for children to go there.

“It will also work the other way around, as kids who attend Jump In will have the chance to hang out with Crossbar through special offers.”

Carrie Lewis, Customer Sales Manager for Jump In, believes the partnership can benefit the local community.

Carrie said, “We’ve wanted to do more in the community for a while now and partnering with Crossbar is a great way to let it be known that we want people to come and have a good time at Jump In.

“Our facilities provide really good exercise and it’s also really good for people’s mental health, which is important considering what everyone has been through for the past two years during the pandemic.

“We have lots of great activities for kids including dodge ball, foam pit and we have just extended our play area with two more levels. There is something for everyone and it is very family friendly.

Gavin added that the partnership will also allow young people involved in Crossbar’s Alternative Provision program to visit Jump In as part of their physical education classes.

“We work with a lot of learners, so taking them to Jump In for their PE sessions is going to be huge for them,” he said.


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