LegalZoom and Los Angeles Sparks launch small business partnership


The WNBA’s Los Angeles Sparks basketball team and Inc. have signed a partnership that will help empower, celebrate and uplift women-led small businesses.

The partnership will help launch the second round of LegalZoom’s “Fast Break For Small Business,” a grantmaking program focused on women and LGBTQ+ business owners offering $6 million in grants and services to small businesses at the national scale. According to Glendale-based LegalZoom, which provides online legal documents and services, this is the company’s first partnership with a professional sports team.

Together, the team and the company will launch “Small Business Championscampaign, a local campaign in June where LegalZoom will provide free products, legal services and training to entrepreneurs to help them start, grow and operate a small business.

“We couldn’t be more thrilled to have our first professional sports partnership with the LA Sparks of the WNBA,” John Buchanan, chief marketing officer at LegalZoom, said in a statement. “Working with a team that is dedicated to supporting their community and women-led small businesses right here in our backyard is an honor.”

Shares of LegalZoom closed Tuesday down $1.43, or 10.6%, at $12.08 on the Nasdaq, a market that closed nearly 1% higher.


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