Vanessa Bryant announces the family business’ “partnership with Nike will continue” as the company will make shoes in honor of the late Kobe and Gigi Bryant
Vanessa Bryant took to Instagram on Thursday to announce that she had come to terms with Nike on a new deal that will see the company produce shoes honoring the late Kobe and Gigi Bryant.
“We are delighted to announce that our partnership with Nike will continue! Vanessa, 39, said in a post on the social media site on Thursday. “I am so proud that my husband’s shoes are still the most worn by players on the NBA courts and that the demand for his shoes remains so desired by his fans around the world.”
“Through this new partnership, fans will soon be able to access Kobe and Gigi’s Nike merchandise for years to come and with Nike donating 100% of annual net proceeds from Gianna’s footwear to our Mamba and Mambacita Sports Foundation (M&MSF ).”
The latest: Vanessa Bryant, 39, took to Instagram on Thursday to announce that she had agreed with Nike on a new deal that will see the company produce shoes in honor of the late Kobe and Gigi Bryant
Vanessa said she was “grateful” to be working with Nike to create a “youth basketball center in Southern California that will share the Mamba mentality with young athletes for generations to come.” .
Vanessa, who is mum to daughters Natalia, 19, the late Gigi, 13, Bianka, five, and Capri, two, with the late NBA icon, called the business venture an “inspirational moment” for Kobe and Gigi fans, and said she is “very grateful” for each of them.
She addressed the message “with gratitude for all the fans around the world who support Kobe and [Gigi’s] Legacy.’
The renewed business relationship comes less than a year after the Los Angeles Laker star’s deal with Nike expired in April 2021.
Vanessa was pictured at the House of Gucci LA premiere last November
Last month, Vanessa took to Instagram with a post honoring her late husband and daughter
Vanessa had publicly commented on social media about the scarcity of Kobe Bryant’s signature shoes following his tragic passing.
She said in December 2020 that she had “contacted” the company after learning that “fans [were] having trouble getting the Kobe 6 Grinch shoes; and was upended in June 2021 after the company produced a Gigi MAMBACITA shoe without its approval.
John Donahoe, Chairman and CEO of Nike said in a press release Thursday that the company hoped to “honor Kobe and Gigi by championing a new generation for many years to come.”
Kobe and Gigi were seen playing an NBA game in Brooklyn in December 2019
“Kobe Bryant means so much to so many of us, not just NBA fans, but the world beyond the game,” Donahoe said. “His impact in the growth of the sport, in encouraging women and young people in particular to take up the sport, endures as one of his deepest and most enduring legacies. With Vanessa, we hope.
The company’s first release after making the new deal will be the Kobe 6 Protro “Mambacita Sweet 16”, in honor of Gigi. It was not immediately clear when the product would hit the market.
The family continues to resist after Kobe, 41, and Gigi, 13, died along with seven others in a helicopter crash in Calabasas, California on January 26, 2020. Pilot Ara Zobayan, 50, Payton Chester, 13, was also killed in the crash. , Sarah Chester, 46, Alyssa Altobelli, 14, Keri Altobelli, 46, John Altobelli, 56, and Christina Mauser, 38.